butter war gestern.

Changing the eating habits of a nation.

Our job was to position Obela's hummus at the very centre of Brotzeit. Using a multi-channel approach, we launched a campaign with the aim of normalising hummus in traditional German mealtimes.
We also took fair aim at hummus' Brotzeit rival: butter.

  • Campaign Strategy
  • Copywriting
  • Art Direction & Concepting
  • Styling & Set Design
  • Video & Photography
  • Post Production
  • Graphic Design
  • Print Billboard Campaign
  • Digital Campaign