P R A C H T W E R K

communal language.

Creating a new visual language to connect cafe, bar and live music venue Prachtwerk to its name, values and atmosphere, whilst also solidifying its place within the Berlin community.
WHAT WAS DONE
Business Consultancy
Graphic Design
Product Design
Print Design
Copywriting
PRachtwerk logo by achso creative digital agency
finding that missing thread.
How do you brand a business that tries to be everything at once? A third-wave coffee shop with bakery, a co-working space, a cocktail and craft beer bar, a live music venue, an art gallery and events space; Prachtwerk is certainly multi-layered and difficult to categorise.
menu redesign by achso creative agency in Berlin
menu redesign by achso digital creative agency in Berlin
Our rebrand focused on uniting the many facets of the business. Through colors, iconography and multimedia visuals, we brought together these disparate elements - creating an online presence which showcased Prachtwerk as a single, identifiable entity. 
To further ground Prachtwerk in the Berlin community, we developed a German-language lexicon as a repeating motif, and positioned Prachtwerk as a champion of local producers, artists and musicians. 
Inside prachtwek by achso creative agency
website showcase by achso creative agency in Berlin
Online presence by achso digital creative agency

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