When we first encountered Blue Farm’s oat base powder, we immediately recognized the challenge of cracking the creative brief: how do we shift the perception of a product that many see as less desirable simply because it’s in powder form? Our goal was to reframe this perception by visually demonstrating the product’s true potential while communicating the health in it.

We crafted a concept that not only showcases the product itself but also highlights its stunning transformation into a delicious oat drink. By using a mirror reflection, we effectively illustrated the before-and-after—drawing a parallel to how one might see their best self in the mirror. This approach breaks through initial viewer skepticism, emphasizing the superior quality and versatility of the product in a compelling and visually engaging way.