We partnered with Lumen to capture the excitement and significance of their product launch at two of Europe’s most prestigious shopping destinations: Selfridges in London and KaDeWe in Berlin. Our mission was to document the journey of Lumen’s groundbreaking metabolic tracker from its market debut to its reception by the public.

In both London and Berlin, we meticulously filmed the vibrant atmosphere within these iconic shopping centers, where Lumen’s product was prominently featured in the tech departments. We conducted interviews with shoppers about metabolism, captured beauty shots of the product within the retail environment, and documented the overall vibe of each location. This approach allowed us to create a cohesive visual narrative that not only showcased Lumen’s innovative technology but also highlighted public reactions and reinforced the brand’s growing presence in Europe.