Changing the eating habits of a nation.
Our job was to position Obela's hummus at the very centre of Brotzeit. Using a multi-channel approach, we launched a campaign with the aim of normalising hummus in traditional German mealtimes.
We also took fair aim at hummus' Brotzeit rival: butter.
WHAT WE DID
- Campaign Strategy
- Copywriting
- Art Direction & Concepting
- Styling & Set Design
- Video & Photography
- Post Production
- Graphic Design
- Print Billboard Campaign
- Digital Campaign
