too tasty to enjoy alone.

Sharing is caring. Sometimes.

Our task was to create a 15-second TV advert showing how sharing Obela hummus brings people together. But… some things are just too good to share.

We showed how groups of friends and families snatch, steal, hog and hoard the hummus, spend time and share love together. Because, ultimately, Obela’s just too tasty to enjoy alone.

This advert aired 595 times in May 2022, across channels Kabel Eins, Sat.1, ProSieben, Sat. 1 Gold and sixx. It was supported by a 6-second version for an online digital campaign.

WHAT WE DID